Substack Setup: Group Coaching
I spent years watching brilliant women, coaches, consultants, experts with real results and real stories, create content that disappeared.
Thoughtful posts. Valuable podcasts. Live streams nobody saw. And no matter how good the content was, the algorithm kept burying it, the reach kept shrinking, and the clients kept not coming.
Then I got on Substack.
In the first three weeks of running my content strategy on this platform, two people reached out and paid me $15,000. Not from ads. Not from a launch. From following a trail I built, podcast to article to live stream to paid training, and deciding they wanted to go further with me.
That’s what Substack does when it’s set up right.
The problem is most people don’t set it up right. They treat it like another newsletter. They pick a name, write a few posts, and wonder why nothing is moving. The strategy, the publication structure, the content machine, the customer journey, the path from free subscriber to paying client, that’s what makes the difference.
That’s what this program is for.
What Day 30 Looks Like
You have a live, fully set-up Substack that looks like you and works for you.
Your pillars are clear. Your content is tagged. Your profile, your About page, your welcome email, all of it is positioned to attract the right people and move them toward your offers.
You have a weekly content rhythm you can actually sustain, podcast, article, live stream, paid training, and you understand exactly what each piece is doing and where it points.
Your paid membership is live. Your customer journey is mapped. And you know what to post, when to post it, and how to make the ask without it feeling like a pitch.
You’re not guessing anymore. You’re building.
Who This Is For
This is for the experienced coach, consultant, or service provider who:
Knows Substack is the move and is done waiting to figure it out on her own
Has a real offer and real results, and needs a platform that can actually show the depth of her work
Is tired of creating content that disappears and wants to build something that compounds
Wants to get it done right, fast, and with someone’s eyes on her work the whole way through
This is not for beginners figuring out their niche. This is for the woman who knows exactly what she does, and is ready to build the platform that shows it.
What We Build Together
Over 3 weeks we meet twice a week as a small group. The fourth week is for questions, fine-tuning, and implementation.
Session 1, Publication Strategy and Positioning We start with the foundation: who you’re writing for, what your Substack stands for, and how to position your publication so the right people find you and know immediately they’re in the right place.
Session 2, Profile, Pillars, and Publication Setup We build it out. Your profile, your About page, your pillars (the themes your content lives in), your tags, your header, your welcome email. All of it set up with intention, not guesswork.
Session 3, Content Plan and Tagging System We map your weekly content machine, podcast, article, live stream, paid training, and set up the tagging system that keeps everything organized and easy for your readers to navigate.
Session 4, Customer Journey and Membership Strategy We build the path from free subscriber to paying client. Your paid tier, your membership strategy, what paid members get and why it’s worth it, and how your free content leads people there naturally.
Session 5, Visibility and Lead Generation We go beyond your existing audience. Notes, restacks, collaborative lives, cross-publication features, the strategies that grow your subscriber base consistently without paid ads.
Session 6, Monetization and Next Steps We connect everything to revenue. How to make offers inside your content without it feeling like a pitch, how to use your Substack to fill your high-ticket offers, and what your next 90 days look like.
Week 4, Refinement and Implementation A full week to fine-tune what’s live, answer questions, and make sure nothing is left half-built.
How It Works
Small group, I keep this intentionally small so I can see everyone’s work
I’m in your Substack throughout, not just on calls, but watching what’s going up, giving feedback, keeping eyes on your progress
Workshop style, you bring your Substack to every session and we work on it live
Starts May 21st, Tuesday and Thursday sessions, 12pm Pacific / 3pm Eastern
This is hands-on. Not a course. Not a template. Not recorded content you watch alone. Real-time support from someone who has built this and is building it alongside you.
The Investment
Challenge enrollment: $2,500 (This rate is available through Friday, May 8)
After the challenge closes, the investment goes to $3,000.
Payment plans are available, message me and we’ll sort it out.
Want to go further? The Substack Inner Circle, my 6-month mastermind, is available alongside the group coaching. Buy both and save $1,000. That’s the full setup and six months of strategy, growth, and high-ticket support. $5,000 total.
The Substack Inner Circle details →
Ready to Join?
Reply to this post or send me a message and I’ll get you the details and payment link.
Or reply directly to any of my emails this week, I read everything and I’ll get back to you today.
Spots are limited. I’m keeping this group small on purpose.
Be Seen. Be Heard. Be Paid.
Patti Keating Business coach, Substack strategist, and the woman who will keep eyes on your publication until it’s working.
Message me to join: https://m.me/pattikeating